Archive for the ‘Technology’ Category
Entrepreneur Bear Traps
As your business grows, have you ever hoped, perhaps secretly, for some way to avoid those costly and time-consuming pitfalls that are a natural, but painful, part of your inevitable success? Well as it turns out, entrepreneurs just like you often confide in Robert and me a desperate need for practical ways to steer clear of common business hazards.
That’s why for BusinessCast #162, we sat down with Rick Spence to uncover today’s most common “entrepreneur bear traps” — those traps that snare even the most thoughtful, innovative, well-funded and profitable businesses.
Rick shares our passion for helping entrepreneurs achieve professional and personal success. For over 20 years, he has shared his observations and insights in many of North America’s most widely-read online and offline business publications. Together with Rick, we identify and tackle today’s “entrepreneur bear traps” in business strategy, marketing, operations, financing and human resources.
Listen to BusinessCast #162 and avoid some entrepreneur bear traps before they catch you off-guard.
Social Media Metrics
Social Media — it continues to be a hot topic because of its implications for how every entrepreneur approaches and leads their business. That’s why over the last few months we’ve been bringing the insights of many of the world’s experts in the field of social media to the BusinessCast (see below, “A Selection of BusinessCast Episodes Tackling Social Media”).
And, that’s why in BusinessCast #160, Robert and I sat down with the father of web metrics, Jim Sterne. For over a decade, Jim has been helping business leaders across the world better understand the complexities (and myths) of online measurement strategies, tactics and tools. Jim, who also is the entrepreneur behind the world-renowned Emetric Summits, has just authored a straight-forward book that is essential for business leaders/managers: “Social Media Metrics: How to Measure and Optimize Your Marketing Investment“.
A Selection of BusinessCast Episodes Tackling Social Media
In episode #145 Fotobabble – A Social Media Innovation – we get the inside scoop from the mind behind what could be the next big social media business.
In episode #143 The Mitch Joel Interview – international author, successful entrepreneur and new media expert shares the secrets of his success and how to leverage social media.
In episode #136 Social Media – Part 5 – the co-founders of Biz Launch discuss findings from a study on how Canadian growth companies are using social media tools and technologies.
In episode #130 Choosing the Right Social Medial Tools – social media guru Michael Seaton shares with us the social media essentials for all entrepreneurs.
In episode #101 Leveraging the Groundswell – Going Social – Robert and I talk with Charlene Li, co-author of Groundswell – – the book that has become the social media strategy bible — about how business leaders/managers can effectively leverage social media.
Lessons from Retail
Every industry has important lessons for entrepreneurs — and one industry that often goes untapped, because of its complexity, is retail. That’s why for BusinessCast #159, we interview Lloyd Perlmutter — former Canadian President of retail giants including, The Gap, Banana Republic and Old Navy as well as EVP for Indigo Books and Music.
Lloyd cuts through the clutter associated with industry-specific dynamics and shares his insights about how the retail industry successfully tackles key business challenges such as integrating new technology, recruiting staff and harnessing the “customer mindset”. Listen to BusinessCast #159 and you’ll get some nuggets that you can use to ensure your business’ success — regardless of your industry.
Lloyd also shares his wisdom about the retail industry regularly on his blog: www.theretailthereapist.wordpress.com.
**Recommended event for business leaders/managers: Online Marketing Summit (in Houston on July 23).**
LinkedIn: Lessons for Entrepreneurs
Robert and I were recently asked by some of the organizers of Canada’s web conference – Mesh 2010 – to get involved in this exciting event . So, for BusinessCast #156 we sat down with one of the conference’s most anticipated keynote speakers, Arvind Rajan, Vice President, International at LinkedIn.
Of course LinkedIn is a tremendous business success story as well as a critical tool for all business managers and leaders. In BusinessCast #156 Arvind shares key business lessons that LinkedIn learned while managing its fantastic growth. At the same time, he shares insights about how entrepreneurs like you can leverage LinkedIn to build business, recruit key staff and stay ahead of the competition.
Improving Customer Experience
Just like very entrepreneur, you strive to deliver exceptional customer service. But, are you creating and sustaining the right customer experience — you know, the one that truly wows your new and existing customers? To tackle this critical question — and provide some practical tips — we sat down for BusinessCast episode #155 with Stephen Smith (former President and CEO of WestJet and Zip Air).
Stephen is obsessed with ensuring that leaders cost-effectively establish and strengthen long-term profitable relationships by creating positive and consistent customer experiences. So, its no surprise that he is a strong advocate of using technologies, work processes, training and customer engagement strategies to help companies understand just how effective they are at creating positive customer experiences. Listen to BusinessCast episode #155 and build the customer experience that will be the envy of your industry and ensure your continued success.
Tools You Can Use Now: Scattered throughout BusinessCast episodes, we`ve identified several easy-to-use tools to help you get a sense of what your customers are saying about you and the experience you create for them. For example, begin by setting up a Google Alert with the name of your company. Also, set up a Social Media Alert (from SocialMedia.com) which is just like a Google Alert but taps into the Internet`s prominent social media sites. Finally, use free Twitter search tools (e.g Twazzup) to get a read on your company in real time.
**UPCOMING EVENT FOR ENTREPRENEURS**: MarketingSherpa and MarketingExperiments are hosting a series of one-day seminars across North America. Check out the Online Marketing ROI conference (coming to Toronto on June 10) where you can also win an iPad.