Archive for the ‘Risk’ Category

Robert and I are offering our BusinessCast podcast listeners (and blog readers) leading-edge business resources — for FREE!

Currently the BusinessCast Podcast ‘Great Book Give-Away‘ includes the following titles — mostly from the folks at McGraw Hill:

• The Four Pillars of Profit-Driven Marketing (2009) – Leslie Moeller and Edward Landry
• Turn Small Talk Into Big Deals (2009) – Don Gabor
  
• How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships (2008) – Leil Lowndes (OUT OF STOCK)
• Financial Intelligence for Entrepreneurs (2009) – Karen Berman and Joe Knight(OUT OF STOCK)
  
• Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (2009) – Linda Richardson
• The Inspiring Leader (2009) – John Zenger, Joseph Folkman and Scott Edinger
  
• Blogging for Fame and Fortune (2009) – Jason Rich (OUT OF STOCK)
• Business Lessons from the Edge (2009) – Jim McCormick and Maryann Karinch
  
• Smart Networking (2009) – Liz Lynch
• The Customer Rules: The 14 Indispensable, Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World (2009) – C. Britt Beemer and Robert L. Shook
• Groundswell: Winning in a World Transformed by Social Technologies (2009) – Charlene Li and Josh Bernoff (OUT OF STOCK)
  
• The Extraordinary Leader (2009) – Joseph Zenger & Joseph Folkman
  
• Get Content Get Customers (2009) – Joe Pulizzi and Newt Barrett
• Am I the Only Sane One Working Here (2009) – Albert Bernstein
  
• The Organizational Champion (2009) – Mike Thompson
• The Purpose Linked Organization (2009) – Alaina Love and Marc Cugnon
• Every Family’s Business (2009) – Thomas William Deans
• Performance Intelligence at Work (2009) – Julie Bell
• Databases: A Beginner’s Guide (2009) – Andy Oppel
• Digital Strategies for Powerful Corporate Communications (2009) – Paul Argenti
• Winning Sales Letters (2009) – Ralph Allora
• PowerPoint Presentations That Sell (2009) – Adam Cooper
• Mastering Communication at Work (2009)
• Fearless Leadership (2009) – Loretta Malandro
• Click: 10 Truths for Building Extraordinary Relationships (2009) – George Fraser
• Financial Statements Demystified (2009) – Bonita Kramer and Christine Johnson
• Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business (2009) – Donna Fenn
  
• Succession and the Family Business (2009) – John Geddes
  
• Loops: The Seven Keys to Small Business Success (2009) – Mike Chaet and Stephen Lundin
  

Some of these books or so new they aren’t even available in stores yet! So, why not get a jump on your competitors by sending an email to Robert (Robert@BusinessCast.ca) to get a FREE copy of one of these business tools.

*Note: These titles are among the BusinessCast Business Book Essentials List.

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Every business gets rocked by crises – at least once. And, truth be told, usually more often than that!

Sometimes the crisis comes in the form of a key person leaving. It can take the form of a strong competitor blanketing and sustaining a heavy promotional ‘push’ or dramatically underpricing your offerings. Alternatively, crises may come in the form of a very public error in judgement or processes.

The consequences of your next business crisis can be minimal or potentially disasterous. For example:

• Losing short- and/or long-term sales
• Lengthening the sales cycle
• Employees leaving
• Investors cashing-out
• Law suits

The rule of the thumb is to devote time, energy, and resources to crisis planning directly proportional to the potential seriousness of the consequences you would face.

Robert and I have found that most entrepreneurs are very aware of potential crises and often, they have even identified likely time frames when crises could hit them! However, entrepreneurs — who tend to be very enthusiastic — are equally as unlikely to plan for crises to avert or minimize their consequences.

This ability for entrepreneurs to foresee crises and yet not prepare for them strikes us as highly problematic. So, let us know about your state of crisis planning. And, we’ll share the results in an upcoming BusinessCast podcast.

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