Archive for the ‘Risk Management’ Category
Entrepreneur Bear Traps
As your business grows, have you ever hoped, perhaps secretly, for some way to avoid those costly and time-consuming pitfalls that are a natural, but painful, part of your inevitable success? Well as it turns out, entrepreneurs just like you often confide in Robert and me a desperate need for practical ways to steer clear of common business hazards.
That’s why for BusinessCast #162, we sat down with Rick Spence to uncover today’s most common “entrepreneur bear traps” — those traps that snare even the most thoughtful, innovative, well-funded and profitable businesses.
Rick shares our passion for helping entrepreneurs achieve professional and personal success. For over 20 years, he has shared his observations and insights in many of North America’s most widely-read online and offline business publications. Together with Rick, we identify and tackle today’s “entrepreneur bear traps” in business strategy, marketing, operations, financing and human resources.
Listen to BusinessCast #162 and avoid some entrepreneur bear traps before they catch you off-guard.
Improving Customer Experience
Just like very entrepreneur, you strive to deliver exceptional customer service. But, are you creating and sustaining the right customer experience — you know, the one that truly wows your new and existing customers? To tackle this critical question — and provide some practical tips — we sat down for BusinessCast episode #155 with Stephen Smith (former President and CEO of WestJet and Zip Air).
Stephen is obsessed with ensuring that leaders cost-effectively establish and strengthen long-term profitable relationships by creating positive and consistent customer experiences. So, its no surprise that he is a strong advocate of using technologies, work processes, training and customer engagement strategies to help companies understand just how effective they are at creating positive customer experiences. Listen to BusinessCast episode #155 and build the customer experience that will be the envy of your industry and ensure your continued success.
Tools You Can Use Now: Scattered throughout BusinessCast episodes, we`ve identified several easy-to-use tools to help you get a sense of what your customers are saying about you and the experience you create for them. For example, begin by setting up a Google Alert with the name of your company. Also, set up a Social Media Alert (from SocialMedia.com) which is just like a Google Alert but taps into the Internet`s prominent social media sites. Finally, use free Twitter search tools (e.g Twazzup) to get a read on your company in real time.
**UPCOMING EVENT FOR ENTREPRENEURS**: MarketingSherpa and MarketingExperiments are hosting a series of one-day seminars across North America. Check out the Online Marketing ROI conference (coming to Toronto on June 10) where you can also win an iPad.
Q&A — Part 2
Over the last few weeks Robert and I have been collecting and consolidating the hundreds of questions that get sent to us each week via email, phone, Twitter, LinkedIn, Facebook etc.
But, rather than answer all the questions ourselves, for BusinessCast episode #134, we brought in two of the leading trainers of Canada’s growth companies — Andrew Patricio and Roger Pierce — the founders of BizLaunch. Together, the four of us answer questions spanning Marketing, Sales, Human Resources, Finance, Operations and Technology.
Listen to BusinessCast episode #134 and chances are we’ll be answering questions that you frequently face. Also, listen to our recent episode Q&A — Part 1 where we posed a host of other commonly asked questions to our very special guest, Peter Thomas, the founder of Century 21 Realtors.
Be Prepared: Continuity Planning
When was the last time you and your team planned for an emergency? If you’re like most entrepreneurs, your answer is “We’re far too busy to plan…” or “We’ve already taken precautions to prevent emergencies…” or “We aren’t at risk…”.
Well, the truth of the matter is that all you have to do is open up a newspaper to find instances of business leaders just like you who have suffered great personal and professional losses from not having a current, relevant and flexible continuity plan (i.e. business disaster plan).
That’s why in BusinessCast episode #133 — Be Prepared: Continuity Planning — we reached out to get the most current insights about how and when leaders in growth companies should plan for emergencies. Our guest is American Express’ VP and General Manager, Howard Grosfield. Howard shares with us the results from American Express’ recent cross-Canada research of growing companies’ current state of continuity planning.
Listen to BusinessCast episode #133 and you’ll understand how your emergency planning stacks up against your competitors. At the same time, you will find practical tips for helping you determine how and when to cost-effectively develop a relevant continuity plan for your company.
Privacy for Business Success
Privacy is such a fundamental part of business success, that it often goes overlooked. And that can be a serious problem given the negative repercussions of not properly meeting your obligations — and customers’ unspoken expectations — about how their private information is to be managed.
That’s why for BusinessCast episode #129, Robert and I sat down with Dr. Ann Cavoukian, the Ontario Privacy Commissioner along with the two co-authors of an exciting new privacy toolkit — aimed squarely at helping entrepreneurs.
Listen to BusinessCast episode #129 and you’ll get a quick grasp of the privacy issues that are relevant to you and get a sneak peak into a practical tool that will help you transform privacy practices into good business.
**Also check out the ThinData-authored Marketer’s PIPEDA Checklist which instantly provides you with three easy-to-use tools to ensure that you comply with Canada’s Federal privacy laws when marketing online.**