Archive for the ‘Resources’ Category
Managing the Numbers
“FINANCIAL NUMBERS“. Even the mention of the phrase can frustrate the most intrepid entrepreneur. The sheer abundance and sources of critical financially-relevant data in (and around a) business is often difficult to identify, never mind interpret. But, entrepreneurs need to acquire some dexterity in financial numbers to be successful. So where do you begin? After all, you’re running your business, looking for growth opportunities, putting out fires, establishing strategic partnerships and constantly updating your business strategies.
That’s where our special guest comes in for BusinessCast episode #139. Intuit’s senior marketer Barb Anderson provides insight on the first step of successfully working with financial data: managing the numbers. Barb taps into a wide community of growth-focused companies of all shapes, sizes, ages and industries. She shares very practical tips on how to get a handle on your financial data so that you can make better and faster decisions.
Complimenting Barb’s insights on how to manage the numbers, check out BusinessCast episode #98 — Financial Intelligence — where we interview the author of the book for quickly getting comfortable with interpreting financial data. Together, these two episodes give you insights and resources that will increase your financial skills and confidence.
Choosing the Right Social Media Tools
Twitter? YouTube? LinkedIn? Are they right for you? Are they right for you now? If you’re like the vast majority of successful entrepreneurs, you’re still grappling with these questions. At the same time, you’re trying to determine when, how and if social media is worth the effort — given your day-to-day challenges and your short- and long-term business goals.
That’s why Robert and I are constantly speaking with leaders in social media. And, in BusinessCast episode #130, we posed the questions that are on the minds of every entrepreneur to one of Canada’s most recognized and respected social media gurus: Michael Seaton.
Michael succinctly answers critical questions, including:
- Which social media tools have the greatest return on investment?
- What are the biggest myths about social media?
- What should entrepreneurs know (and do) before making any investment in social media?
Earlier this year, in BusinessCast #101, we also interviewed Charlene Li — co-author of what’s largely accepted as the shrewd business person’s handbook to successful social media planning and implementation, Forrester Research’s Groundswell.
Listen to these two BusinessCast episodes and you’ll be much better equipped to assess how best to use these technologies to enhance your business.
Privacy for Business Success
Privacy is such a fundamental part of business success, that it often goes overlooked. And that can be a serious problem given the negative repercussions of not properly meeting your obligations — and customers’ unspoken expectations — about how their private information is to be managed.
That’s why for BusinessCast episode #129, Robert and I sat down with Dr. Ann Cavoukian, the Ontario Privacy Commissioner along with the two co-authors of an exciting new privacy toolkit — aimed squarely at helping entrepreneurs.
Listen to BusinessCast episode #129 and you’ll get a quick grasp of the privacy issues that are relevant to you and get a sneak peak into a practical tool that will help you transform privacy practices into good business.
**Also check out the ThinData-authored Marketer’s PIPEDA Checklist which instantly provides you with three easy-to-use tools to ensure that you comply with Canada’s Federal privacy laws when marketing online.**
Business Success: It’s About Time!
One of the many things that all successful entrepreneurs have in common is an insatiable need to bring their innovations (i.e products, services and/or processes) to the market. But, a key question that often gets trampled in the midst of entrepreneurs’ enthusiasm is “When is the right time?”
Because short- and long-term success depends so much on timing, for BusinessCast episode #128 Robert and I sat down with Steve Taylor, President of Resolver Inc. to gather his insights about evaluating the right time to launch/grow a successful business.
Listen to BusinessCast episode #128 to get a clear sense of some of the key timing considerations and how you can ensure your success by increasing your state of business readiness.
Finding, Hiring and Motivating the Right People
Whenever Robert and I sit down and talk with entrepreneurs about their historic, current and future successes, one theme constantly emerges: entrepreneurs need strong teams. And that means they are always looking for ways to optimize how they find, hire and motivate staff.
That’s why for BusinessCast episode #127, we sat down with an entrepreneur renowned for effectively recruiting and retaining exceptional employees — in an industry where people are highly skilled, in great demand and highly mobile.
Chris Carder, President of ThinData, A Transcontinental Company, shares with us his approach to, and practical tips for, finding, hiring and motivating high performing professionals — people who will help you grow your business.
Also download a one-pager that describes how Chris and his team of executives retain and engage enthusiastic employees — drawn from ThinData’s years of growing to be one of Canada’s leading marketing companies.