Archive for the ‘Online Marketing’ Category

Every successful entrepreneur eats, breathes and sleeps their business. But, what keeps entrepreneurs constantly growing and striving for greatness? It’s rarely as simple as a desire for money or notoriety. Rather, it’s usually some intangible and perpetual pool of inspiration. When that source of inspiration is coupled with the ability to harness core business disciplines the outcome is, well…inspirational!

When we sat down with Jennifer Beale, public relations and networking professional, for BusinessCast episode #116 we clearly saw the outcome of her inspiration. At the same, her success reveals some  important business lessons that will truly inspire and direct every entrepreneur.

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Entrepreneurs are constantly looking for practical ways to hone their marketing skills and improve marketing results. And, in today’s world that means leveraging digital marketing strategies, tools, resources, trends, events and insights — whatever business you’re in. But, with so many sources online  — often very self-serving — the question for time-pressed entrepreneurs is: “Where can you get the straight goods”?

We ‘tip our hat’ to the folks at One Degree.  The blog bills itself as “the inside scoop on digital marketing and social media for Canadian marketers“. But, the information is presented so well and without pretense that it is an excellent resource for all entrepreneurs. That’s why it’s become one of Canada’s most-respected and widely resourced marketing blogs!

Since One Degree is such a great complement to the BusinessCast podcast, every so often, we’re going to start highlighting some of the key insights that you can find there.  Enjoy!

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Robert and I are always being asked by entrepreneurs for tips and tools about networking. It’s not that there aren’t a vast array of worthwhile networking resources available online and offline. But, given hectic schedules, entrepreneurs want to find and tap into those tools that will help achieve a wide range of networking goals quickly and cost-effectively.

So, over the last few months, we’ve reviewed a number of critical networking resources. For example, in BusinessCast #92 we reviewed Liz Lynch’s practical and powerful handbook entitled, Networking for Entrepreneurs. Then in BusinessCast Podcast #105, Liz, Robert and I ran through three of the most common networking scenarios faced by all entrepreneurs.

We also tackled the growing topic of online networking by focusing on LinkedIn. In BusinessCast Podcast #104, Doyle Slayton shared tips on how he uses this online community to forward his networking agenda. While we’ll be building on this topic in future BusinessCast Podcast episodes this interview, along with the associated blog post, is an easy and practical introduction to LinkedIn.

It’s with this imperative on practical tips and speed that we bring in one of Canada’s most prominent and successful “connectors” — Donna Messer. That’s why in BusinessCast Podcast #108, Essential Networking Rules, we have Donna rifle through 15 of the most important networking tips in under 10 minutes!!

Don’t forget to enter the contest to Win a Blackberry Bold! All it takes is 100 words (or less) on how a Blackberry Bold will help your business. Send a note to Robert@BusinessCast.ca and you could win this powerful smartphone — provided by Research in Motion.

A few months ago, Robert and I chatted with networking guru and internationally acclaimed author of Smart Networking, Liz Lynch. We loved her book because of its honest, straight-forward and practical guidelines to help entrepreneurs create and take advantage of networking opportunities. Well, it turns out that so many BusinessCast Podcast listeners enjoyed Liz that we invited her back!

In BusinessCast Podcast #105, we play out three of the most common networking scenarios; the ones that all entrepreneurs find themselves in at one time or another. Liz effectively tackles all three head-on providing practical insights to make the most of each situation.

And, if you’re like most BusinessCast Podcast loyal listeners and can’t get enough of practical advice about networking, listen to our first interview with Liz about her book, Smart Networking.

Finally, in her book, Smart Networking Liz speaks about the growing use of LinkedIn. If you’re considering this online networking tool or want to learn about how to optimize its use, check out our recent interview with Doyle Slayton a LinkedIn expert.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

More and more entrepreneurs are jumping on LinkedIn – which is one of the most popular online/social networking tools. But, to what end? So, Robert and I dig into this question.

In BusinessCast #104 – Getting Linked In, we speak with Doyle Slayton who has done a terrific job at using LinkedIn to build his professional profile. Doyle shares some of his experiences of how he’s used the LinkedIn to successfully build the “SalesBlogcast Group” to be one of the largest, fastest growing, most focused and user-friendly resources on LinkedIn.

Whether you’re new to LinkedIn or are an experienced user, here are some useful LinkedIn- related resources:

1) Why Use LinkedIn – This often quoted Guy Kawasaki article is ususally mislabelled “How to use LinkedIn” but really answers the question “why this tool can be useful”. So, while it doesn’t give you any hands-on insights, it still is worthwhile reviewing to determine whether LinkedIn is right for you. For those entrepreneurs who want some more background, here’s a source that prides itself on being the “unofficial source for all things LinkedIn“.

2) Who is on LinkedIn anyway? Here’s a PowerPoint presentation that gives an overview of the demographics of LinkedIn users.

3) Thinking about using LinkedIn to build your business and business network? You’re not alone. While there are thousands of articles that chip away at how to answer this question, here’s one that provides some good hands-on advice.

After listening to Doyle’s passion in BusinessCast #104 – Getting Linked In, you’ll likely want to check out and sign-up to his thriving SalesBlogcast Group or his SalesBlogcast blog.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes