Archive for the ‘Networking’ Category

At the BusinessCast podcast, we bring practical, real-life business lessons from entrepreneurs to other entrepreneurs — so that everyone can be more successful.

And, its because of this commitment to the entrepreneur community that Robert and I were invited to be official members of the Media  for the Canadian Franchise Association’s Franchise Show.

It was truly evident by the tremendous turnout and enthusiasm at the show that entrepreneurs of all ages and experiences do indeed recognize that the franchise business model is a viable and highly desirable option in this soft economy. Why? Because: the franchise model saves time and expense that every entrepreneur spends on creating and honing a system that is profitable.

In BusinessCast podcast episode 97 – Franchising for Entrepreneurs – Live! among the most compelling franchisors we spoke to were:

Aarons Rents – This relatively unknown brand of rent-to-own furnishings and equipment in Canada is poised for explosive growth. In fact, it’s one of those businesses that will flourish in soft economies. They’ve had some Canadian franchisees reaching break-even points in record time! Doug Warren, Director of Franchising, tells us of some inspiring successes!

Fast Signs — A business-to-business franchise, this franchise is a salesperson’s dream. If you’re a natural people-person and enjoy networking, selling and building a strong presence in a community (c’mon let’s face it there are a lot of you out there), then listen carefully to our discussions with Brian Wieters, Director of Franchising.

Cobs Bread – A new and fast-growing franchise, this business is perfect for you if you want to build and/or apply your skills in managing people as well as rolling-up your sleeves! John Gilson, Director of Franchising gives us a peek.

We spoke to franchisors, franchisees as well as those looking to get a better understanding of how this model could work for them. The CFA had some great resources — including free seminars and ‘Ask the Expert’ sessions. Even if you’re not sure how franchising may fit into your professional career, check other CFA events! You’ll learn some useful business nuggets just by chatting with other successful entrepreneurs just like you!

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Today, it’s hard to find real business “truths” because everything that impacts your business changes so quickly — for example: the new technologies you need for your operations, dramatic swings in customer demand, new competitors entering your market, the rising cost of production and sales, the challenges in securing investment resources, evolving employee expectations etc.

But, one truth is constant: your business will only succeed if you are connected to the right people at the right time.

Finding, nurturing and leveraging the right business connections is exactly what Donna Messer, President, ConnectUs Communications Canada – guest for BusinessCast #95, Connecting for Business Success – does day-in and day-out.  Just like every entrepreneur, she has a network of suppliers, customers, advisors, colleagues, media… and the list goes on and on. But, unlike most entrepreneurs, Donna has honed a process for efficiently connecting them with each other so that participants find value in the connection and in the initiator of that connection, Donna. The result: Donna has become an important influencer in dozens of different industries.

Listen to BusinessCast #95, Connecting for Business Success and you’ll find some practical nuggets of wisdom that will help build your connecting skills/opportunities — and therefore ensure your business’ succeess.

If you want to read about how entrepreneurs just like you tackled some of the other most common business problems, check out Your Business Success Stories.

Don’t forget to enter the contest to win a Blackberry Bold!

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In BusinessCast podcast episode #92 – Networking for Entrepreneurs, Robert and I interviewed the inspiring networking guru and author of Smart Networking, Liz Lynch. She shared some of the background and core lessons that can be found in her book. But, do we think that her book is going to become the new networking benchmark? Short answer: yes!

Here’s a rapid book evaluation and review which outlines why this is an important resource for any busy entrepreneur looking for practical tools they can use in the short- and long-term. Specifically, Smart Networking:

1) Identifies and addresses the most common obstacles to effective networking. For the most part, these obstacles are ways that people feel about — and therefore approach — networking. Smart Networking addresses these mental blocks head-on rather than avoiding or ignoring them. This is a refreshing approach that will appeal to anyone who hesitates with the prospect of networking (pgs 11-32).

2) Succinctly outlines a straight forward approach to ensuring networking success: be found, be personable and be credible. This foundation may sound simplistic but, the reality is that everyone can build on at least one  of these principles (pgs 33-44).

3) Provides practical and foundation-setting tools that can be used by every current or budding entrepreneur regardless of industry (pgs 45-62).

4) Identifies actionable strategies that entrepreneurs can implement based on their own skills, willingness, availability and budgets (pgs 63-119).

5) Addresses available online tools and communites as a method to optimize networking efforts and results  (pgs 120-164).

6) Outlines a realistic and measurable networking plan (pgs 165-177).

Bottom Line for Entrepreneurs: Smart Networking is a critical networking tool — ideal for those who want to begin or hone their networking activities. Also, check out Liz’s site which complements the book with tools including an initial (and free) self-assessment.

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Every entrepreneur recognizes that networking is essential to succeed. It’s the most effective marketing tool for building new business relationships and growing new revenues. However, the truth is that even the prospect of networking causes many entrepreneurs to cringe. But, that’s not because it is not seen as valuable. Rather, its because, mastering the art of networking remains an uncomfortable, and often unaddressed, mystery.

No need to worry. In BusinessCast Podcast episode #92, Networking for Entrepreneurs, Robert and I bring you a resource that is guaranteed to make you a better networker…regardless of your current networking skills.

We interview one of the World’s leading networking “gurus” — Liz Lynch, author of Smart Networking: Attract a Following In Person and Online. Without a doubt, this practical and easy-to-read book is destined to become the networking Bible. And, because Liz is so candid, realistic and knowledgeable, she (and her book) truly inspire!

Later this week, in the blogpost entitled, Networking for Entrepreneurs – Part 2, we build on our conversation by doing a book review/summary of Liz’s book to give you a real flavour of how this resource is a “must-have” for any entrepreneur.

Finally, Liz has so much insight to bring to help entrepreneurs become more effective networkers, we’re going to have her back as a BusinessCast guest in a few weeks. At that time, we’ll play out the most common networking scenarios so that you can see how you will achieve the best results in similar situations.

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Robert and I are offering our BusinessCast podcast listeners (and blog readers) leading-edge business resources — for FREE!

Currently the BusinessCast Podcast ‘Great Book Give-Away‘ includes the following titles — mostly from the folks at McGraw Hill:

• The Four Pillars of Profit-Driven Marketing (2009) – Leslie Moeller and Edward Landry
• Turn Small Talk Into Big Deals (2009) – Don Gabor
  
• How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships (2008) – Leil Lowndes (OUT OF STOCK)
• Financial Intelligence for Entrepreneurs (2009) – Karen Berman and Joe Knight(OUT OF STOCK)
  
• Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (2009) – Linda Richardson
• The Inspiring Leader (2009) – John Zenger, Joseph Folkman and Scott Edinger
  
• Blogging for Fame and Fortune (2009) – Jason Rich (OUT OF STOCK)
• Business Lessons from the Edge (2009) – Jim McCormick and Maryann Karinch
  
• Smart Networking (2009) – Liz Lynch
• The Customer Rules: The 14 Indispensable, Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World (2009) – C. Britt Beemer and Robert L. Shook
• Groundswell: Winning in a World Transformed by Social Technologies (2009) – Charlene Li and Josh Bernoff (OUT OF STOCK)
  
• The Extraordinary Leader (2009) – Joseph Zenger & Joseph Folkman
  
• Get Content Get Customers (2009) – Joe Pulizzi and Newt Barrett
• Am I the Only Sane One Working Here (2009) – Albert Bernstein
  
• The Organizational Champion (2009) – Mike Thompson
• The Purpose Linked Organization (2009) – Alaina Love and Marc Cugnon
• Every Family’s Business (2009) – Thomas William Deans
• Performance Intelligence at Work (2009) – Julie Bell
• Databases: A Beginner’s Guide (2009) – Andy Oppel
• Digital Strategies for Powerful Corporate Communications (2009) – Paul Argenti
• Winning Sales Letters (2009) – Ralph Allora
• PowerPoint Presentations That Sell (2009) – Adam Cooper
• Mastering Communication at Work (2009)
• Fearless Leadership (2009) – Loretta Malandro
• Click: 10 Truths for Building Extraordinary Relationships (2009) – George Fraser
• Financial Statements Demystified (2009) – Bonita Kramer and Christine Johnson
• Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business (2009) – Donna Fenn
  
• Succession and the Family Business (2009) – John Geddes
  
• Loops: The Seven Keys to Small Business Success (2009) – Mike Chaet and Stephen Lundin
  

Some of these books or so new they aren’t even available in stores yet! So, why not get a jump on your competitors by sending an email to Robert (Robert@BusinessCast.ca) to get a FREE copy of one of these business tools.

*Note: These titles are among the BusinessCast Business Book Essentials List.

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