BusinessCast Podcast » Leadership

Social Media Metrics

Andrew - BusinessCast Co-Host — Sun, 25 Jul 2010 15:42:47 +0000

Social Media — it continues to be a hot topic because of its implications for how every entrepreneur approaches and leads their business. That’s why over the last few months we’ve been bringing the insights of many of the world’s experts in the field of social media to the BusinessCast (see below, “A Selection of BusinessCast Episodes Tackling Social Media”).

And, that’s why in BusinessCast #160, Robert and I sat down with the father of web metrics, Jim Sterne. For over a decade, Jim has been helping business leaders across the world better understand the complexities (and myths) of online measurement strategies, tactics and tools. Jim, who also is the entrepreneur behind the world-renowned Emetric Summits, has just authored a straight-forward book that is essential for business leaders/managers: “Social Media Metrics: How to Measure and Optimize Your Marketing Investment“.

A Selection of BusinessCast Episodes Tackling Social Media

In episode #145 Fotobabble – A Social Media Innovation – we get the inside scoop from the mind behind what could be the next big social media business.

In episode #143 The Mitch Joel Interview – international author, successful entrepreneur and new media expert shares the secrets of his success and how to leverage social media.

In episode #136 Social Media – Part 5 – the co-founders of Biz Launch discuss findings from a study on how Canadian growth companies are using social media tools and technologies.

In episode #130 Choosing the Right Social Medial Tools – social media guru Michael Seaton shares with us the social media essentials for all entrepreneurs.

In episode #101 Leveraging the Groundswell – Going Social – Robert and I talk with Charlene Li, co-author of Groundswell – – the book that has become the social media strategy bible — about how business leaders/managers can effectively leverage social media.

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Lessons from Retail

Andrew - BusinessCast Co-Host — Sun, 11 Jul 2010 20:39:34 +0000

Every industry has important lessons for entrepreneurs — and one industry that often goes untapped, because of its complexity, is retail. That’s why for BusinessCast #159, we interview Lloyd Perlmutter — former Canadian President of retail giants including, The Gap, Banana Republic and Old Navy as well as EVP for Indigo Books and Music.

Lloyd cuts through the clutter associated with industry-specific dynamics and shares his insights about how the retail industry successfully tackles key business challenges such as integrating new technology, recruiting staff and harnessing the “customer mindset”. Listen to BusinessCast #159 and you’ll get some nuggets that you can use to ensure your business’ success — regardless of your industry.

Lloyd also shares his wisdom about the retail industry regularly on his blog: www.theretailthereapist.wordpress.com.

**Recommended event for business leaders/managers: Online Marketing Summit (in Houston on July 23).**

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The BusinessCast Top 10 in 10

Andrew - BusinessCast Co-Host — Sun, 27 Jun 2010 22:07:16 +0000

When we chat with North America’s business leaders, we’re always focused on identifying guiding principles and practical tactics that you, as an entrepreneur, can apply to enhance your own business success. But, our guests always have unique definitions of current success and predictions for future success.

That’s why for BusinessCast #158, we launch the first in a new series: “The BusinessCast Top 10 in 10“. In each BusinessCast Top 10 in 10, two of our guests answer 10 critical business questions in the span of just 10 minutes! For the first in this new series, we turn to two recent guests: Carl Yankowski — former CEO of Sony Electronics, Reebok and Palm as well as Steve Smith, former CEO & President of WestJet and Zip Air.

**Recommended Event for business leaders/managers: Online Marketing Summit (in Chicago on June 30).**

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Navigating Smart Growth

Andrew - BusinessCast Co-Host — Sun, 20 Jun 2010 21:29:46 +0000

Not all growth is equal, nor is it all good. That means a major challenge for leaders and managers is to manage “smart growth” — the kind of growth that leads to more efficiencies, more revenues and more successes. That’s why for BusinessCast #157, we sat down with Bruce Hunter who helps entrepreneurs across all industries identify and harness growth that makes sense for them and their businesses.

Bruce, a former VP & GM at Kraft, identifies common pain points that entrepreneurs face at one of the most critical stages of their business’ development. He also provides some insights for successfully addressing these challenges. Finally, he makes available a survey to help you determine, and potentially head-off, some of these natural growing pains. Managing growth is always a challenge but, listen to BusinessCast #157 and you’ll find yourself managing growth smarter.

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LinkedIn: Lessons for Entrepreneurs

Andrew - BusinessCast Co-Host — Sun, 13 Jun 2010 16:49:50 +0000

Robert and I were recently asked by some of the organizers of Canada’s web conference – Mesh 2010 – to get involved in this exciting event . So, for BusinessCast #156 we sat down with one of the conference’s most anticipated keynote speakers, Arvind Rajan, Vice President, International at LinkedIn.

Of course LinkedIn is a tremendous business success story as well as a critical tool for all business managers and leaders. In BusinessCast #156 Arvind shares key business lessons that LinkedIn learned while managing its fantastic growth. At the same time, he shares insights about how entrepreneurs like you can leverage LinkedIn to build business, recruit key staff and stay ahead of the competition.

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Improving Customer Experience

Andrew - BusinessCast Co-Host — Sat, 05 Jun 2010 20:31:06 +0000

Just like very entrepreneur, you strive to deliver exceptional customer service. But, are you creating and sustaining the right customer experience — you know, the one that truly wows your new and existing customers? To tackle this critical question — and provide some practical tips — we sat down for BusinessCast episode #155 with Stephen Smith (former President and CEO of WestJet and Zip Air).

Stephen is obsessed with ensuring that leaders cost-effectively establish and strengthen long-term profitable relationships by creating positive and consistent customer experiences. So, its no surprise that he is a strong advocate of using technologies, work processes, training and customer engagement strategies to help companies understand just how effective they are at creating positive customer experiences. Listen to BusinessCast episode #155 and build the customer experience that will be the envy of your industry and ensure your continued success.

Tools You Can Use Now: Scattered throughout BusinessCast episodes, we`ve identified several easy-to-use tools to help you get a sense of what your customers are saying about you and the experience you create for them. For example, begin by setting up a Google Alert with the name of your company. Also, set up a Social Media Alert (from SocialMedia.com) which is just like a Google Alert but taps into the Internet`s prominent social media sites. Finally, use free Twitter search tools (e.g Twazzup) to get a read on your company in real time.

**UPCOMING EVENT FOR ENTREPRENEURS**: MarketingSherpa and MarketingExperiments are hosting a series of one-day seminars across North America. Check out the Online Marketing ROI conference (coming to Toronto on June 10) where you can also win an iPad.

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The Lean Enterprise: Improving the Performance of Your Work Processes

Andrew - BusinessCast Co-Host — Sun, 30 May 2010 19:16:22 +0000

Six Sigma. Process Re-engineering. Continuous Improvement. Total Quality Management. Entrepreneurs have been hearing about these involved methodologies for years. And yet, many entrepreneurs are very successful without implementing any of these structured approaches for improving the performance of work processes and productivity. So, why should entrepreneurs care? We answer that question in BusinessCast #154 — The Lean Enterprise.

We sit down with Richard Shaw of the EnPower Group (enpowergroup.com) as he shares with us some guiding principles (and practical tips) that all entrepreneurs can apply for developing and honing “lean” work processes — i.e. those that are as productive as possible. Since every entrepreneur wants to minimize inefficiencies, lessons from BusinessCast #154 are business essentials.

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Big Lessons from Big Business

Andrew - BusinessCast Co-Host — Sun, 23 May 2010 23:35:56 +0000

Entrepreneurs are insatiable — always striving to grow, learn and innovate. So, it’s no surprise to any BusinessCast listener that entrepreneurs find themselves leading some of the world’s most successful companies. In BusinessCast #153, we tap into one such entrepreneur: Carl Yankowski who has been CEO at Palm, Reebok and Sony Electronics — as well as holding senior positions at Polaroid, Cadbury Schweppes, Pepsi and Memorex.

As a lifelong entrepreneur himself, Carl shares his insights, great business stories and valuable lessons for entrepreneurs who want to bring exciting products to market and always be exceptional.

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A Notable Entrepreneur

Andrew - BusinessCast Co-Host — Sun, 16 May 2010 22:32:29 +0000

After gathering some key insights into today’s broad entrepreneur landscape from Intuit’s recent study in BusinessCast episode #151, Robert and I wanted to connect with a new and innovative entrepreneur to get a sense of their specific challenges. So, for BusinessCast #152, we connected with Julian Brass — the brains behind one of Canada’s fastest growing and most innovative digital businesses — Notable TV.

In BusinessCast #152 Julian shares his secrets to success and advice for budding new entrepreneurs.

**UPCOMING EVENT FOR ENTREPRENEURS**: While Julian has a handle on how to leverage online marketing to grow his business, many entrepreneurs still struggle with determining the best combination of online marketing tools for their business. To help, MarketingSherpa and Marketing Experiments are hosting a series of one-day seminars across North America. Check out the Online Marketing ROI conference (coming to Toronto in June).

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Understanding and Influencing People

Andrew - BusinessCast Co-Host — Sun, 02 May 2010 22:59:13 +0000

Have you ever walked away from a discussion feeling that you really weren’t heard? How frustrating is that? After all, as an entrepreneur, you’ve got passion, boundless enthusiasm and creativity going for you — all backed up with great products or services.

Well, we’ve all been there! That’s why in BusinessCast #150, Robert and I sat down with Jeff Hendler, a unique coach and trainer who helps business leaders succeed — by helping them truly understand the different ways that targeted people process information. The result: you can adapt your message, your method of communicating, your timing, your body language, etc. — in short, all those things that will help you successfully “get through” to your targeted audience so that they can appreciate the value you bring.

Getting a handle on the psychology of how people take in and respond to information is complex. But, in BusinessCast #150, Jeff provides a handful of powerful tips that you can use now to achieve the impact you’re looking to make in your next critical meeting.

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