Archive for the ‘Finding Efficiencies’ Category

Six Sigma. Process Re-engineering. Continuous Improvement. Total Quality Management. Entrepreneurs have been hearing about these involved methodologies for years. And yet, many entrepreneurs are very successful without implementing any of these structured approaches for improving the performance of work processes and productivity. So, why should entrepreneurs care? We answer that question in BusinessCast #154 — The Lean Enterprise.

We sit down with Richard Shaw of the EnPower Group (enpowergroup.com) as he shares with us some guiding principles (and practical tips) that all entrepreneurs can apply for developing and honing “lean” work processes — i.e. those that are as productive as possible. Since every entrepreneur wants to minimize inefficiencies, lessons from BusinessCast #154 are business essentials.

**UPCOMING EVENT FOR ENTREPRENEURS**: MarketingSherpa and MarketingExperiments are hosting a series of one-day seminars across North America. Check out the Online Marketing ROI conference (coming to Toronto in June) where you can also win an iPad.

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Entrepreneurs are insatiable — always striving to grow, learn and innovate. So, it’s no surprise to any BusinessCast listener that entrepreneurs find themselves leading some of the world’s most successful companies. In BusinessCast #153, we tap into one such entrepreneur: Carl Yankowski who has been CEO at Palm, Reebok and Sony Electronics — as well as holding senior positions at Polaroid, Cadbury Schweppes, Pepsi and Memorex.

As a lifelong entrepreneur himself, Carl shares his insights, great business stories and valuable lessons for entrepreneurs who want to bring exciting products to market and always be exceptional.

**UPCOMING EVENT FOR ENTREPRENEURS**: MarketingSherpa and MarketingExperiments are hosting a series of one-day seminars across North America. Check out the Online Marketing ROI conference (coming to Toronto in June) where you can also win an iPad.

Subscribe to the BusinessCast Podcast at iTunes

Marshal Cohen has been featured in The Wall Street Journal, The New York Times, USA Today, Fortune and Time Magazine. He’s also been a guest on The Today Show, CNN and ABC World News. As Chief Industry Analyst for the NPD Group, he provides critical advice and insights into why people make the purchase decisions that they do.

Do you know why prospects purchase your products/services? I mean, do you really understand what’s behind their thinking, their feelings, the obstacles they have to overcome, the choices and trade-offs they make? Because most entrepreneurs experience a disconnect between their sell cycle and their customers’ buying cylce, Marshal Cohen set out to answer these questions in a succinct and practical way in his compelling new book, Buy Me!

For BusinessCast 149, Robert and I sat down with Marshall, the Chief Industry Analyst from the NPD Group — one of North America’s leading market research and consumer marketing firms. Marshal gives real-life insights that will help you:

• Understand the buying process of your current/future customers
  
• Shift buyers’ attention from your competitors’ offerings to yours
• Move buyers’ attention from features to value

Whether you’re focused on consumers or businesses, listen to BusinessCast 149 and you will gain valuable insights that will help you to re-tool your products/services and can beat out your competition.

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“FINANCIAL NUMBERS“. Even the mention of the phrase can frustrate the most intrepid entrepreneur. The sheer abundance and sources of critical financially-relevant data in (and around a) business is often difficult to identify, never mind interpret. But, entrepreneurs need to acquire some dexterity in financial numbers to be successful. So where do you begin? After all, you’re running your business, looking for growth opportunities, putting out fires, establishing strategic partnerships and constantly updating your business strategies.

That’s where our special guest comes in for BusinessCast episode #139. Intuit’s senior marketer Barb Anderson  provides insight on the first step of successfully working with financial data: managing the numbers. Barb taps into a wide community of growth-focused companies of all shapes, sizes, ages and industries. She shares very practical tips on how to get a handle on your financial data so that you can make better and faster decisions.

Complimenting Barb’s insights on how to manage the numbers, check out BusinessCast episode #98 — Financial Intelligence — where we interview the author of the book for quickly getting comfortable with interpreting financial data. Together, these two episodes give you insights and resources that will increase your financial skills and confidence.

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Have you ever wondered how you can effectively tap into advisory boards? After all, they are powerful sources of business, networks and more importantly, practical strategic and operational advice.

That’s why for BusinessCast #135 – Getting On Board – Robert and I sit down with a dynamic entrepreneur who has sat on several advisory boards as well as been a recipient of advisory boards’ important insights.

Our guest, Greig Clark is founder of the nationally successful company, College Pro Painters. Greig answers questions from two key perspectives: (i) from the board member perspective; and (ii) from the perspective of an entrepreneur seeking advice and support.

Greg shares his rare experiences by addressing several critical questions head-on, including:

• What benefits can you expect from working with an advisory board?
• What criteria can you use when choosing advisory board members?
• When have you outgrown your advisory board?
• What benefits can you achieve by being an advisory board member?
• What challenges will you face as an advisory board member?

Listen to BusinessCast #135 – Getting On Board and you’ll know  how to get the most from your current and future advisory boards.

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