Archive for the ‘Event’ Category
A Notable Entrepreneur
After gathering some key insights into today’s broad entrepreneur landscape from Intuit’s recent study in BusinessCast episode #151, Robert and I wanted to connect with a new and innovative entrepreneur to get a sense of their specific challenges. So, for BusinessCast #152, we connected with Julian Brass — the brains behind one of Canada’s fastest growing and most innovative digital businesses — Notable TV.
In BusinessCast #152 Julian shares his secrets to success and advice for budding new entrepreneurs.
**UPCOMING EVENT FOR ENTREPRENEURS**: While Julian has a handle on how to leverage online marketing to grow his business, many entrepreneurs still struggle with determining the best combination of online marketing tools for their business. To help, MarketingSherpa and Marketing Experiments are hosting a series of one-day seminars across North America. Check out the Online Marketing ROI conference (coming to Toronto in June).
eMetrics for Entrepreneurs
As business complexity increases so do the tools for measuring business success. Nowhere is that more evident in marketing — the area that remains either a measurement mystery or nightmare for most entrepreneurs. That’s why in BusinessCast #148, we sat down with Jim Sterne.
Jim is a wildly successful entrepreneur and the brains behind the eMetrics Summit. This event, now hosted in nearly a dozen countries, is regarded as the event to help entrepreneurs get a handle on online metrics. Given the importance of every entrepreneur’s online marketing efforts (i.e. email, websites, landing pages, social media, blogs, banner ads, search engine marketing, etc.), entrepreneurs deserve a resource that provides practical insights. Jim shares with us his entrepreneurial story and why the eMetrics Summit can help every business person market smarter.
**Special for BusinessCast Listeners**: You can get 15% off the attendee cost if you use the following purchase code: BCAST15. See you at the event!
PR For Entrepreneurs: Finding The Value
Many entrepreneurs struggle with knowing if, when and how to engage a Public Relations company. That’s why in BusinessCast #147, Robert and I sat down with Sylvain Perron, the General Manager of Edelman Digital Canada. With over 130 employees, Edelman has grown rapidly to be one of Canada’s most respected and innovative P.R. firms.
Sylvan shares with us some key tips and insights to help leaders of growing Canadian companies truly leverage one of their most important assets — their P.R. firm.
Of course, if you’re trying to get a handle on social media as a tool for P.R., you’ll need to measure its effectiveness. The eMetrics Summit is a world-class event to help you tackle this challenge. And, the event is coming to location near you. **Special for BusinessCast Listeners**: You can get 15% off the attendee cost if you use the following purchase code: BCAST15. See you there!
Six Pixels of Separation, Groundswell & eMetrics
Mitch Joel has accomplished something that few others have: he has made the fundamentals of digital marketing and social media easily accessible. In his book, Six Pixels of Separation, Mitch makes the intersection between digital marketing, social media, personal branding and entrepreneurship digestible for nearly everyone. In BusinessCast #146, Robert sat down with Mitch to talk about this book — which is one of the few sources that we recommend for entrepreneurs getting a bearing on social media.
Once you’ve been inspired by Mitch’s book, the next step is developing the right social media strategy for you, your business and your audience. Without a doubt, Charlene Li’s Groundswell remains the most well-researched and practical book that we’ve found. Listen to the conversation that we recently had with Charlene, in BusinessCast #101, Leveraging the Groundswell.
Of course, if you’re trying to get a handle on social media, you’ll need to measure its effectiveness. The eMetrics Summit is a world-class event to help you tackle this challenge. And, the event is coming to location near you. **Special for BusinessCast Listeners**: You can get 15% off the attendee cost if you use the following purchase code: BCAST15. See you there!
Fotobabble – A Social Media Innovation
We continue to talk with entrepreneurs and thought leaders about why, how and when to leverage social media. Now, we’ve got something special: In BusinessCast #145 — Fotobabble, we get the inside scoop from an entrepreneur who is actually launching what could be the next social media tool.
And, while there are several common themes whenever you’re developing/rolling-out a product or service, bringing a new social media tool to market has some unique business lessons and challenges. Listen to BusinessCast #145 and find out what you can take away from Fotobabble’s innovation in action.
Reminder: Next month, the world class event, eMetrics Summit, is coming to Toronto. If you’re a leader or manager looking to truly leverage your online presence, you ask yourself the following questions:
- What online metrics should we collect?
- When should we collect them?
- Where should we collect them?
- Who should collect/interpret them?
- How much time/effort/resource should we spend on online metrics?
- How should/can these metrics integrate with offline metrics?
- What do these online metrics truly mean?
- How can we apply the learnings from these online metrics?
The eMetrics Summit helps you get a handle on answering all of these critical issues.