Archive for the ‘Cost-Savings’ Category

Robert and I are offering our BusinessCast podcast listeners (and blog readers) leading-edge business resources — for FREE!

Currently the BusinessCast Podcast ‘Great Book Give-Away‘ includes the following titles — mostly from the folks at McGraw Hill:

• The Four Pillars of Profit-Driven Marketing (2009) – Leslie Moeller and Edward Landry
• Turn Small Talk Into Big Deals (2009) – Don Gabor
  
• How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships (2008) – Leil Lowndes (OUT OF STOCK)
• Financial Intelligence for Entrepreneurs (2009) – Karen Berman and Joe Knight(OUT OF STOCK)
  
• Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (2009) – Linda Richardson
• The Inspiring Leader (2009) – John Zenger, Joseph Folkman and Scott Edinger
  
• Blogging for Fame and Fortune (2009) – Jason Rich (OUT OF STOCK)
• Business Lessons from the Edge (2009) – Jim McCormick and Maryann Karinch
  
• Smart Networking (2009) – Liz Lynch
• The Customer Rules: The 14 Indispensable, Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World (2009) – C. Britt Beemer and Robert L. Shook
• Groundswell: Winning in a World Transformed by Social Technologies (2009) – Charlene Li and Josh Bernoff (OUT OF STOCK)
  
• The Extraordinary Leader (2009) – Joseph Zenger & Joseph Folkman
  
• Get Content Get Customers (2009) – Joe Pulizzi and Newt Barrett
• Am I the Only Sane One Working Here (2009) – Albert Bernstein
  
• The Organizational Champion (2009) – Mike Thompson
• The Purpose Linked Organization (2009) – Alaina Love and Marc Cugnon
• Every Family’s Business (2009) – Thomas William Deans
• Performance Intelligence at Work (2009) – Julie Bell
• Databases: A Beginner’s Guide (2009) – Andy Oppel
• Digital Strategies for Powerful Corporate Communications (2009) – Paul Argenti
• Winning Sales Letters (2009) – Ralph Allora
• PowerPoint Presentations That Sell (2009) – Adam Cooper
• Mastering Communication at Work (2009)
• Fearless Leadership (2009) – Loretta Malandro
• Click: 10 Truths for Building Extraordinary Relationships (2009) – George Fraser
• Financial Statements Demystified (2009) – Bonita Kramer and Christine Johnson
• Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business (2009) – Donna Fenn
  
• Succession and the Family Business (2009) – John Geddes
  
• Loops: The Seven Keys to Small Business Success (2009) – Mike Chaet and Stephen Lundin
  

Some of these books or so new they aren’t even available in stores yet! So, why not get a jump on your competitors by sending an email to Robert (Robert@BusinessCast.ca) to get a FREE copy of one of these business tools.

*Note: These titles are among the BusinessCast Business Book Essentials List.

Remember: Subscribe to the BusinessCast Podcast at iTunes

“What if…?” is one of the most commonly asked questions by busy and foresightful entrepreneurs when conducting short- and long-term planning. The challenge however isn’t coming up with plausible answers to this question but making sure that:

1) The “what if?” question is asked at the right times 

2) Answering the “what if?”question involves the right people

3) The possible answers to the “what if?” question are accurately evaluated

4) Resources are prioritized to address the most likely responses to the “what if?” question

Fortunately, there is a proven method to help entrepreneurs increase their ability to address these practical day-to-day planning issues: Scenario planning. Here is an overview of the approach — along with some related resource links to help you determine if/when to incorporate scenarios in your business.

**Make sure you check out the BusinessCast Podcast ‘Blog Review’ Episode where we outline how you can get some practical business books for free!**

Remember: Subscribe to the BusinessCast Podcast at iTunes

Over the years, The Society of Internet Professionals (S.I.P.) in Toronto, Canada has built a reputation for hosting practical ‘how to’ events that help small business entrepreneurs, leaders and managers leverage the power of the Internet — for purposes of promotion, business development, increasing operational efficiencies, etc.

Next month, S.I.P. will be hosting The Business Face of Social Networking - which elaborates on one of the most popular topics explored on the BusinesCast Podcast blog over the last few weeks: Social Media/Networking.

More information on The Society of Internet Professionals.

Remember: Subscribe to the BusinessCast Podcast at iTunes

These are the final days of the Summer and yet, Robert and I are still getting hundreds of requests for us to tackle many of the pressing/common challenges faced by entrepreneurs.

So, we’ve identified some of the most popular requests. And, by way of giving you a heads-up, here is a partial list of the topics that we’ll be tackling in the BusinessCast podcast and (on this blog) over the next few/several weeks:

Marketing

• Word-of-Mouth Marketing
• Referral Marketing
• Tag Lines
• Fine Print Marketing
• Luxury Marketing
• How to Leverage Marketing Demographics (Boom, Bust, Echo…Belch)
• Popular Marketing Tools (i.e. Newsletters, RFPs, Email, Presentations, Events)
• How to Acquire New/Right Clients

Human Resources

• How to recruit staff that really works
• Effective and Cost-Efficient training

Finance

• Alternate Sources of Funding

Leadership

• Knowing How/When to Delegate
• Succession Planning

Operations

• Logistics

Finally, we’re also be interviewing a handful of business entrepreneurs and business book authors.

So, keep tuned. Keep listening to episodes of the BusinessCast podcast.  And, keep your comments coming. We’ll be here to help you get the most out of your business.

Remember: Subscribe to the BusinessCast Podcast at iTunes

At one time or an other, every entrepreneur asks him/herself the following question: “What incentive should we use to increase sales?”

In the upcoming episode of the BusinessCast podcast (show #68 – Incentives that Sell), Robert and I provide some practical guidelines for developing and offering incentives that leverage your buyers’ state-of-mind.

Some of the issues we cover include:

• When to use incentives (from the business’ perspective)
• When to take advantage of incentives (from the buyer’s perspective)
• The core elements of incentives
• Issues to work through during incentive planning
• The risks of offering incentives

BusinessCast podcast episode #68 - Incentives that Sell - will be posted this week. Listen and get inspired!

Remember: Subscribe to the BusinessCast Podcast at iTunes