Archive for the ‘Cost-Savings’ Category
Building the Future
Robert and I refrain from predicting the future. However, we do go on record to identify the topics that we will be tackling in upcoming episodes of the BusinessCast Podcast. And, that’s what BusinessCast Podcast episode #90 is all about — a summary of upcoming topics.
Of course, we’ll dig deep into relevant issues that face all entrepreneurs across all business areas such as marketing, operations, human resources, sales, technology and finance.
This year, we’ll also delve into some new areas such as industry-specific issues/opportunities and key trends.
And, we’ll also be conducting interviews with high-profile entrepreneurs and authors as well as attending entrepreneur-focused events.
Finally, we know that entrepreneurs have been using the BusinessCast Podcast at “lunch and learns” to encourage discussion and stimulate creativity — with all levels of management and staff. If you want us to lead or attend such sessions, contact Robert at Robert@BennettGold.ca.
Remember: Subscribe to the BusinessCast Podcast at iTunes
BusinessCast Round-Up
Well, Robert and I have done over 20 shows since our last BusinessCast Podcast round-up. These shows are always popular because they give all entrepreneurs — i.e. new subscribers and loyal listeners alike — a quick and easy way of hearing what business-critical issues we’ve covered over the last handful of months. So, in BusinessCast Podcast #89 – Greatest Hits Vol. 3 we highlight some of the most essential topics and key learnings from BusinessCast episodes as far back as episode #67.
Specifically, in Greatest Hits Vol. 3 we highlights shows AND key BusinessCast blogposts where we provided practical tools and advice to help entrepreneurs address key issues such as:
- Building Profile for Your Business
- Developing Sales Incentives That Increase Revenues
- Tackling Crisis Communication
- Establishing a Strong Foundation in Mobile Marketing
- Speaking Confidently in Public
- Securing Financing
- Emerging Stronger When Good Employees Leave
- Finding the Right Business Partner
- Increasing Cash Flow
- Dealing Effectively with Cross-Generational Values
- Overcoming Sales Objections
In so doing, we also recount some of our most memorable guests, including:
- Catherine Swift (Canadian Federation of Independent Business)
- Michael Younder, Senior Product Marketer (Research in Motion)
- Paul Chato, President of YourWebDepartment and member of the Canadian comedy troupe the Frantics
- Bruce Hunter, Fortune 500 heavyweight and insightful author
And, we do it all in under 20 minutes!
As always you can listen to each of the shows we touch upon in Greatest Hits Vol. 3 by clicking on the BusinessCast Podcast Archives.
Finally, a quick thank you to all BusinessCast Podcast fans who voted for us in the 2008 national blog and podcast competition. The BusinessCast Podcast Canada’s was voted as Canada’s 2nd most favourite podcast!
Remember: Subscribe to the BusinessCast Podcast at iTunes
Taking the Risk Out of Your Business
As a successful entrepreneur, you are optimistic and energetic. You have to be in order to tackle all of the challenges facing you day-in and day-out. But, are you a realistic entrepreneur?
Well, one sure way to determine if you are a realistic entrepreneur is by asking yourself a simple question: “Have I identified the most likely risks that I’m going to face in the next few years and planned for them?”
Well, in BusinessCast Podcast #82 – Risky Business, Robert and I sit down for a frank discussion (as always) — this time with John Klotz President of NorthWood Mortgage Life Insurance. The three of us share a few stories and provide some straight-forward advice to help entrepreneurs like you address common risks so that you can continue to operate and grow your business.
And, to help you better plan for business risks, here are some very popular resources ideal for all entrepreneurs – regardless of the size, age or industry of your company:
Answers to entrepreneur’s most common financial questions
Remember: Subscribe to the BusinessCast Podcast at iTunes
Re-Wind: The Recession Sessions
When Robert and I began our successful Podcast partnership, we promised ourselves, and you our listeners, that we would provide practical advice for entrepreneurs — recognizing that this often meant tackling unpopular, contentious or difficult subjects.
That’s why, 10 months ago, long before the current upheaval in the financial markets, Robert and I started dealing head-on with the recession. Our position was painfully practical: Entrepreneurs can emerge from the economic downturn only by acknowledging, addressing and planning for a recession rather than hoping it will never happen.
So, here we are ten months later and we’re in a global recession. If you haven’t yet heard them, give a listen to some of the BusinessCast episodes that were designed specifically to help you, the entrepreneur, successfully navigate through the recession storm – no matter how fierce it turns out to be:
#42 The Recession Session Part 1 - with Gold ‘n’ Brown
#43 The Recession Session Part 2 - with Gold ‘n’ Brown
#44 How To Achieve Business Success - with Gold ‘n’ Brown
#45 OMG Wow Client Service – with Gold ‘n’ Brown
#46 Firing A Client Before You Get Burned – with Gold ‘n’ Brown
Come in From Out of the Cold-Call Chill – Part 1
A few weeks ago, we were bombarded with requests and comments when we interviewed one of Research in Motion’s Senior Product Marketers.
Blackberry’s Michael Younder shared insights about mobile marketing, product development and branding relevant for all entrepreneurs.
Well, we’re continuing our efforts to help entrepreneurs use traditional and evolving telephone technology with a series of practical tools and tips for cold-calling.
In BusinessCast #79 – A Cold Call Warm-Up- Robert and I begin with some key do’s and don’ts to help you/your business’ cold calls be as cost-effective as possible.
Remember: Subscribe to the BusinessCast Podcast at iTunes