North America’s economy is a reflection of how entrepreneurs tackle challenges and embrace growth opportunities. That’s why it’s so important to review, analyze and understand the entrepreneurial mindset. And, that’s why for BusinessCast #161, Robert and I sat down with Eric Nielsen, the VP & General Manager, Small Business Services, Amex Bank of Canada.

Throughout the year, Amex conducts a rigorous National study that provides insights into entrepreneurial visions and expectations. The result: a good understanding of how entrepreneurs will be approaching business over the next several months. Listen to BusinessCast #161 as Eric shares some of the study’s key findings.

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Social Media — it continues to be a hot topic because of its implications for how every entrepreneur approaches and leads their business. That’s why over the last few months we’ve been bringing the insights of many of the world’s experts in the field of social media to the BusinessCast (see below, “A Selection of BusinessCast Episodes Tackling Social Media”).

And, that’s why in BusinessCast #160, Robert and I sat down with the father of web metrics, Jim Sterne. For over a decade, Jim has been helping business leaders across the world better understand the complexities (and myths) of online measurement strategies, tactics and tools. Jim, who also is the entrepreneur behind the world-renowned Emetric Summits, has just authored a straight-forward book that is essential for business leaders/managers: “Social Media Metrics: How to Measure and Optimize Your Marketing Investment“.

A Selection of BusinessCast Episodes Tackling Social Media

In episode #145 Fotobabble – A Social Media Innovation – we get the inside scoop from the mind behind what could be the next big social media business.

In episode #143 The Mitch Joel Interview – international author, successful entrepreneur and new media expert shares the secrets of his success and how to leverage social media.

In episode #136 Social Media – Part 5 – the co-founders of Biz Launch discuss findings from a study on how Canadian growth companies are using social media tools and technologies.

In episode #130 Choosing the Right Social Medial Tools – social media guru Michael Seaton shares with us the social media essentials for all entrepreneurs.

In episode #101 Leveraging the Groundswell – Going Social – Robert and I talk with Charlene Li, co-author of Groundswell – – the book that has become the social media strategy bible — about how business leaders/managers can effectively leverage social media.

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Every industry has important lessons for entrepreneurs — and one industry that often goes untapped, because of its complexity, is retail. That’s why for BusinessCast #159, we interview Lloyd Perlmutter — former Canadian President of retail giants including, The Gap, Banana Republic and Old Navy as well as EVP for Indigo Books and Music.

Lloyd cuts through the clutter associated with industry-specific dynamics and shares his insights about how the retail industry successfully tackles key business challenges such as integrating new technology, recruiting staff and harnessing the “customer mindset”. Listen to BusinessCast #159 and you’ll get some nuggets that you can use to ensure your business’ success — regardless of your industry.

Lloyd also shares his wisdom about the retail industry regularly on his blog: www.theretailthereapist.wordpress.com.

**Recommended event for business leaders/managers: Online Marketing Summit (in Houston on July 23).**

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When we chat with North America’s business leaders, we’re always focused on identifying guiding principles and practical tactics that you, as an entrepreneur, can apply to enhance your own business success. But, our guests always have unique definitions of current success and predictions for future success.

That’s why for BusinessCast #158, we launch the first in a new series: “The BusinessCast Top 10 in 10“. In each BusinessCast Top 10 in 10, two of our guests answer 10 critical business questions in the span of just 10 minutes! For the first in this new series, we turn to two recent guests: Carl Yankowski — former CEO of Sony Electronics, Reebok and Palm as well as Steve Smith, former CEO & President of WestJet and Zip Air.

**Recommended Event for business leaders/managers: Online Marketing Summit (in Chicago on June 30).**

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Not all growth is equal, nor is it all good. That means a major challenge for leaders and managers is to manage “smart growth” — the kind of growth that leads to more efficiencies, more revenues and more successes. That’s why for BusinessCast #157, we sat down with Bruce Hunter who helps entrepreneurs across all industries identify and harness growth that makes sense for them and their businesses.

Bruce, a former VP & GM at Kraft, identifies common pain points that entrepreneurs face at one of the most critical stages of their business’ development. He also provides some insights for successfully addressing these challenges. Finally, he makes available a survey to help you determine, and potentially head-off, some of these natural growing pains. Managing growth is always a challenge but, listen to BusinessCast #157 and you’ll find yourself managing growth smarter.

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