About the BusinessCast

The BusinessCast

The BusinessCast is an  iTunes-featured podcast that helps business leaders address their strategic and day-to-day business issues.  With focussed and engaging interviews, the BusinessCast connects its audience to successful and well-recognized business leaders, media insiders and internationally renowned authors.

The BusinessCast was chosen by the Financial Post as its Executive Podcast – which arms the Nation’s C-suite of executives with actionable insights. The BusinessCast is also featured on the sites of several professional Associations and opinion-leading blogs.  With an an audience of well over 100,000 loyal listeners, the BusinessCast is Canada’s most successful business podcast.

The BusinessCast Hosts

The BusinessCast is created and produced by: 1) Robert Gold the Managing Partner of Toronto-based Bennett Gold LLP, Chartered Accountants http://www.BennettGold.ca ; and 2) President of the business communications consulting firm, Write On The Money, Andrew Brown – http://www.WriteOnTheMoney.com .

The hosts are also authors of over 250 articles tackling entrepreneur challenges – appearing in online/offline publications such RoyalBank.ca, Marketing Magazine, DotCommerce and HR Reporter. Most recently, Robert Gold and Andrew Brown have co-authored a handbook for business leaders entitled, Your Business Success Stories .

Contact the hosts by email at: Robert@BusinessCast.ca (Robert Gold) and Andrew@BusinessCast.ca (Andrew Brown).

The BusinessCast Format

Unlike most other traditional script-driven business podcasts, the BusinessCast is largely spontaneous and improvisational. As a result, the tone ranges widely from serious to humorous – often peppered with a touch of good-natured sarcasm. All topics explored draw upon real-life business situations and best practices. Throughout, the podcast is practical, conversational and highly entertaining.

The BusinessCast Topics

Topics explored on the BusinessCast cover all aspects of business entrepreneurship, including: Marketing, Sales, Operations, Human Resources and Finance.

Some of the more popular topics explored to-date include the following:

  • How to prepare for those times when good employees leave
  • How to attract and retain exceptional employees
  • How to speak comfortably and confidently in any setting
  • How to take advantage of mobile marketing
  • How to recession-proof your business
  • How to secure funding and what to do when you get it
  • How to improve cash flow
  • How to manage business risks
  • How to give corporate gifts effectively
  • How to make the right financial decisions
  • How to build customer incentives
  • How to overcome common sales objections
  • How to determine if and when to ‘green’ your business
  • How to brand your company in a distinctive and meaningful way
  • How (and when) to fire a client
  • How to create an elevator pitch that lands business
  • How to leverage LinkedIn for achieving your business goals
  • How to develop an effective employee orientation program

The BusinessCast Points of Distinction

One of the things that makes the BusinessCast unique is its highly practical approach. The hosts and guests focus on providing practical tips that entrepreneurs — working in organizations of any size — can apply in their day-to-day activities.

Another key reason that the BusinessCast is unique is that the hosts and guests emphasize providing insights rather than trying to sell their own products/services.

The BusinessCast Guests

Because entrepreneurs learn from other entrepreneurs’ successes, the BusinessCast has become one of Canada’s leading venues for entrepreneurs to share their timely and succinct business stories. The show’s guests — drawn from leading entrepreneurs across Canada — join hosts Robert Gold and Andrew Brown to share their business insights often exploring the joys and pains of running their own ventures. Business entrepreneurs profiled span every industry, come from urban and rural centres and have varied years of experience. Recent guests have included:

  • John Sculley – Former President, Pepsi Co. and CEO of Apple Inc.
  • Chris Carder – President, Thindata 1:1 ( www.thindata.com )
  • Chris O’Neill, Country Manager of Google (Canada)
  • Seth Godin – International author
  • Jessica Herrin – President/CEO, Stella & Dot ( www.stelladot.com )
  • Catherine Swift – President of the CFIB ( www.cfib.com )
  • Howard Grosfield, VP, Marketing, American Express
  • Carl Yankowski – Former President & CEO, Reebok, Sony Electronics and Palm
  • Bruce Hunter – Author and Business Strategist ( www.Lighthouse360.com )
  • Mary Aitken – Founder, Verity ( www.Verity.ca )
  • Michael Younder – Senior Product Manager at Research In Motion ( www.RIM.com )
  • J.B. Lowen – International Author ( www.MoneyMangnetBook.ca )
  • Ron Bremner – Former President/CEO of the NHL’s Calgary Flames
  • Andrew Coyne – National Editor, Macleans Magazine
  • Henry Mintzberg – Canada’s Most Respected Business Thought-Leader
  • Steve Smith – Former President & CEO, WestJet
  • Mitch Joel – President, Twist Image ( www.twistimage.com )
  • Rick Spence – Canadian Entrepreneur Expert/Author
  • Beth Parker – President, Canadian Association of Women Executives and Entrepreneurs
  • Alex Allan – Alex Allan Integrated ( www.AlexAllanIntegrated.com )
  • Paul Hunter ( www.NextGenPlayer.com )
  • John Klotz – President, Northwood Mortgage ( www.NorthwoodMortgage.com )
  • Shanan Spencer-Brown, Executive Director, Kinark Foundation( www.Kinark.on.ca )
  • Liz Lynch, Author, Smart Networking
  • Sheldon Waters, President, DSM Computing Solutions ( http://dsm-corp.com )
  • Fraser Sullivan, President, Coffee to Clients ( www.CoffeeToClients.com )
  • Sat Chouhan, General Manager, The Bagel House ( www.TheBagelHouse.ca)
  • Dave Boire, President, dB Audio Inc. ( http://dbaudio.ca )
  • Jonh Turley-Ewart, Editor, The Financial Post
  • Jim Sterne, International Author on web metrics
  • Greig Clark, Founder, College Pro Painters
  • Kevin Murphy, Founder, The Murphy Group of Restaurants
  • Jonathan Lister, Country Manager of LinkedIn Canada
  • Chris O’Neill, Country Manager of Google Canada

BusinessCast Loyal and Growing Following

The BusinessCast is regularly listened to by over 100,000 business leaders/owners per month.(See Media/Sponsor Kit for more details about the growing and loyal BusinessCast listeners.)

BusinessCast Theme Music

The show’s opening and closing themes were written exclusively for the podcast by Geoff Smith ( http://thegeoffsmith.com ).

History

Always a technology early adopter, the BusinessCast was created by entrepreneur Robert Gold in February of 2007. Robert has been the Managing Partner of Bennett Gold LLP, Chartered Accountants for over 15 years.

Contacting the BusinessCast Hosts

The hosts receive regular correspondence from fans every week. They are committed to reading and responding to each and every email comment. The BusinessCast podcast hosts can be contacted at the following email addresses: Robert@BusinessCast.ca (Robert Gold) and Andrew@BusinessCast.ca (Andrew Brown).

BusinessCast Sponsorships

The BusinessCast is approached regularly by businesses looking to advertise their products/services. Because the hosts are committed to the listeners and providing practical content, they have a very strict set of criteria for evaluating potential business partners, sponsors and advertisers. Please contact the hosts for details after reviewing the Media/Sponsor Kit .

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