Archive for August, 2011

Getting Innovative Products to Market….Fast!

All successful leaders know that innovation is one of the key foundations of business growth. However, as companies grow, their structures and processes very often evolve in ways that actually impede innovation.

That’s why Simon Brightman, Director, Product Management at the highly-regarded loyalty leader Points.com, is so very passionate about implementing practices that nurture fast, accurate and game-changing innovation.

In BusinessCast episode #209, Simon answers the four questions that leaders of companies, at all stages of development, struggle to answer:

  • What makes a really innovative product?
  • What makes companies successful at creating innovative and timely products?
  • What do innovative companies do that is truly unique?
  • How can companies structure themselves to enable innovation?

In addition to providing some very practical advice, Simon talks about how LinkedIn and ING DIRECT have consistently been able to develop exciting, timely products that are enthusiastically embraced by their target markets.

Listen to our discussion with Simon and get the inside scoop on a process that will help ensure that your business is structured for innovation and on-going success.

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