Buy Me….Now!

Marshal Cohen has been featured in The Wall Street Journal, The New York Times, USA Today, Fortune and Time Magazine. He’s also been a guest on The Today Show, CNN and ABC World News. As Chief Industry Analyst for the NPD Group, he provides critical advice and insights into why people make the purchase decisions that they do.

Do you know why prospects purchase your products/services? I mean, do you really understand what’s behind their thinking, their feelings, the obstacles they have to overcome, the choices and trade-offs they make? Because most entrepreneurs experience a disconnect between their sell cycle and their customers’ buying cylce, Marshal Cohen set out to answer these questions in a succinct and practical way in his compelling new book, Buy Me!

For BusinessCast 149, Robert and I sat down with Marshall, the Chief Industry Analyst from the NPD Group — one of North America’s leading market research and consumer marketing firms. Marshal gives real-life insights that will help you:

• Understand the buying process of your current/future customers
  
• Shift buyers’ attention from your competitors’ offerings to yours
• Move buyers’ attention from features to value

Whether you’re focused on consumers or businesses, listen to BusinessCast 149 and you will gain valuable insights that will help you to re-tool your products/services and can beat out your competition.

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