eMetrics for Entrepreneurs
As business complexity increases so do the tools for measuring business success. Nowhere is that more evident in marketing — the area that remains either a measurement mystery or nightmare for most entrepreneurs. That’s why in BusinessCast #148, we sat down with Jim Sterne.
Jim is a wildly successful entrepreneur and the brains behind the eMetrics Summit. This event, now hosted in nearly a dozen countries, is regarded as the event to help entrepreneurs get a handle on online metrics. Given the importance of every entrepreneur’s online marketing efforts (i.e. email, websites, landing pages, social media, blogs, banner ads, search engine marketing, etc.), entrepreneurs deserve a resource that provides practical insights. Jim shares with us his entrepreneurial story and why the eMetrics Summit can help every business person market smarter.
**Special for BusinessCast Listeners**: You can get 15% off the attendee cost if you use the following purchase code: BCAST15. See you at the event!