Archive for April, 2010
Buy Me….Now!
Marshal Cohen has been featured in The Wall Street Journal, The New York Times, USA Today, Fortune and Time Magazine. He’s also been a guest on The Today Show, CNN and ABC World News. As Chief Industry Analyst for the NPD Group, he provides critical advice and insights into why people make the purchase decisions that they do.
Do you know why prospects purchase your products/services? I mean, do you really understand what’s behind their thinking, their feelings, the obstacles they have to overcome, the choices and trade-offs they make? Because most entrepreneurs experience a disconnect between their sell cycle and their customers’ buying cylce, Marshal Cohen set out to answer these questions in a succinct and practical way in his compelling new book, Buy Me!
For BusinessCast 149, Robert and I sat down with Marshall, the Chief Industry Analyst from the NPD Group — one of North America’s leading market research and consumer marketing firms. Marshal gives real-life insights that will help you:
- Understand the buying process of your current/future customers
- Shift buyers’ attention from your competitors’ offerings to yours
- Move buyers’ attention from features to value
Whether you’re focused on consumers or businesses, listen to BusinessCast 149 and you will gain valuable insights that will help you to re-tool your products/services and can beat out your competition.
eMetrics for Entrepreneurs
As business complexity increases so do the tools for measuring business success. Nowhere is that more evident in marketing — the area that remains either a measurement mystery or nightmare for most entrepreneurs. That’s why in BusinessCast #148, we sat down with Jim Sterne.
Jim is a wildly successful entrepreneur and the brains behind the eMetrics Summit. This event, now hosted in nearly a dozen countries, is regarded as the event to help entrepreneurs get a handle on online metrics. Given the importance of every entrepreneur’s online marketing efforts (i.e. email, websites, landing pages, social media, blogs, banner ads, search engine marketing, etc.), entrepreneurs deserve a resource that provides practical insights. Jim shares with us his entrepreneurial story and why the eMetrics Summit can help every business person market smarter.
**Special for BusinessCast Listeners**: You can get 15% off the attendee cost if you use the following purchase code: BCAST15. See you at the event!