Seth Godin and the Art of Marketing
Seth Godin is probably best known for being the father of “permission marketing”. But, he’s also the World’s most renown marketing “thinker”. His books are international best sellers and senior marketers from across every industry flock to listen to his provocative analysis, insights and predictions. In BusinessCast episode #144, we caught up with Seth at the Art of Marketing conference in Toronto.
As the chosen podcast media guest and sponsor, we also gathered key insights from the event’s other leading speakers/authors, Max Lenderman and Frances Cole Jones.
If you missed out on the Art of Marketing event, watch out for the eMetrics Summit — touring the World’s major centers. The conference remains the gold standard for helping entrepreneurs get a handle on measuring the business value of the Internet’s many platforms (e.g. websites, email, social media and podcasts) and popular tools (e.g. Twitter, YouTube, etc.).