Archive for March, 2010

Many entrepreneurs struggle with knowing if, when and how to engage a Public Relations company. That’s why in BusinessCast #147, Robert and I sat down with Sylvain Perron, the General Manager of Edelman Digital Canada. With over 130 employees, Edelman has grown rapidly to be one of Canada’s most respected and innovative P.R. firms.

Sylvan shares with us some key tips and insights to help leaders of growing Canadian companies truly leverage one of their most important assets — their P.R. firm.

Of course, if you’re trying to get a handle on social media as a tool for P.R., you’ll need to measure its effectiveness. The eMetrics Summit is a world-class event to help you tackle this challenge. And, the event is coming to location near you. **Special for BusinessCast Listeners**: You can get 15% off the attendee cost if you use the following purchase code: BCAST15. See you there!

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Mitch Joel has accomplished something that few others have: he has made the fundamentals of digital marketing and social media easily accessible. In his book, Six Pixels of Separation, Mitch makes the intersection between digital marketing, social media, personal branding and entrepreneurship digestible for nearly everyone. In BusinessCast #146, Robert sat down with Mitch to talk about this book — which is one of the few sources that we recommend for entrepreneurs getting a bearing on social media.

Once you’ve been inspired by Mitch’s book, the next step is developing the right social media strategy for you, your business and your audience. Without a doubt, Charlene Li’s Groundswell remains the most well-researched and practical book that we’ve found. Listen to the conversation that we recently had with Charlene, in BusinessCast #101, Leveraging the Groundswell.

Of course, if you’re trying to get a handle on social media, you’ll need to measure its effectiveness. The eMetrics Summit is a world-class event to help you tackle this challenge. And, the event is coming to location near you. **Special for BusinessCast Listeners**: You can get 15% off the attendee cost if you use the following purchase code: BCAST15. See you there!

Subscribe to the BusinessCast Podcast at iTunes

We continue to talk with entrepreneurs and thought leaders about why, how and when to leverage social media. Now, we’ve got something special: In BusinessCast #145 — Fotobabble, we get the inside scoop from an entrepreneur who is actually launching what could be the next social media tool.

And, while there are several common themes whenever you’re developing/rolling-out a product or service, bringing a new social media  tool to market has some unique business lessons and challenges.  Listen to BusinessCast #145 and find out what you can take away from Fotobabble’s innovation in action.

Reminder: Next month, the world class event, eMetrics Summit, is coming to Toronto. If you’re a leader or manager looking to truly leverage your online presence, you ask yourself the following questions:

• What online metrics should we collect?
• When should we collect them?
• Where should we collect them?
• Who should collect/interpret them?
  
• How much time/effort/resource should we spend on online metrics?
• How should/can these metrics integrate with offline metrics?
• What do these online metrics truly mean?
• How can we apply the learnings from these online metrics?

The eMetrics Summit helps you get a handle on answering all of these critical issues.

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Seth Godin is probably best known for being the father of “permission marketing”. But, he’s also the World’s most renown marketing “thinker”. His books are international best sellers and senior marketers from across every industry flock to listen to his provocative analysis, insights and predictions. In BusinessCast episode #144, we caught up with Seth at the Art of Marketing conference in Toronto.

As the chosen podcast media guest and sponsor, we also gathered key insights from the event’s other leading speakers/authors, Max Lenderman and Frances Cole Jones.

If you missed out on the Art of Marketing event, watch out for the eMetrics Summit — touring the World’s major centers. The conference remains the gold standard for helping entrepreneurs get a handle on measuring the business value of the Internet’s many platforms (e.g. websites, email, social media and podcasts) and popular tools (e.g. Twitter, YouTube, etc.).

Subscribe to the BusinessCast Podcast at iTunes