Choosing the Right Buyer
You’re being courted by a handful of companies that want to purchase your business. Wow! That’s an exciting scenario that many entrepreneurs strive for and consider essential validation that they’ve been successful.
But, the truth is that rather than being an easy destination in itself, this is a critical cross-roads that takes a great deal of determination, patience and focus. The countless number of issues that you need to address include:
- How do you choose between potential buyers?
- Is this the right time to sell?
- What’s your role going to be once the purchase is complete?
- What are your key measures of a success?
- When should you walk away from the deal?
- Who should you involve in the selling process?
- What are the likely surprises that you’ll face?
To get the answers to these questions in BusinessCast #142, we interview Chris Carder, President of Thindata 1:1 — one of North America’s leaders in multi-channel and database-driven marketing solutions.
In March of 2008, Transcontinental purchased the company that Chris and his partners built. So, in BusinessCast #142 Chris provides practical hands-on insights and candidly shares his pre-purchase concerns and post-purchase lessons. This is essential listening for any entrepreneur who ever thinks about selling their company.
*A reminder of upcoming (Toronto) events critical for all business leaders:
- The Art of Marketing (March, 2010)
- Emetrics Marketing Optimization Summit (April, 2010)