A New Breed of Entrepreneur
Entrepreneurs are evolving — successfully adopting new business models, new technologies and finding new ways of penetrating markets. That’s why in BusinessCast #140, Robert and I sat down with Jessica Herrin, Founder and CEO of Stella & Dot. Jessica is a successful serial entrepreneur perhaps best known for building and growing The Wedding Channel.
Well, Jessica’s entrepreneurial acumen is back in full force with Stella & Dot — a wildly successful direct sales business that has grown quickly and profitably by anyone’s definition. In practical terms that means she’s seen her workforce grow to over 5000 engaged, committed and enthusiastic members (called “Stylists”) in under three years! Much of this success is because Stella & Dot has tapped into, and enabled, a new breed of entrepreneur.
Then we spoke to one Toronto-based “Stylist” to get the inside scoop into this new breed of entrepreneur. The findings are inspiring for any business leader and manager!
Listen to BusinessCast #140 and you’ll learn some of the keys to Stella & Dot’s rapid success. Then, visit Stella & Dot as well as the website of our guest stylist to see how Stella & Dot actively uses social media and web technologies to support their growing workforce.
Finally, using the latest Internet technologies and tools is a critical part of Stella & Dot. But, if you’re like most entrepreneurs, you need to get a handle on some key online metrics before truly optimizing your online/social media efforts. In just a few weeks, many of North America’s leaders in “e-metrics” will gather in Toronto to share their insights and stories for entrepreneurs at the Emetrics Summit. Robert and I will be there as accredited members of the media. Let us know if you plan to attend and we’ll meet up.