Ensuring Client Retention
Customer acquisition — it’s often considered a strong indicator of a company’s growth and success. After all, securing new customers/clients gets considerable glamor and fanfare. However, while it is essential to initiate, plan for and track efforts targeted at bringing on new customers, it can’t be done without understanding the critical (and dependent) relationship it has with your efforts to retain your existing customers.
That’s why for BusinessCast #138 — Ensuring Client Retention — Robert and I sat down with Benjamin McAlister, Vice President of Account Management at Thindata 1:1. Benjamin shares with us the “nuts ‘n’ bolts” of keeping customers — and keeping them wanting more of your products/services. That means we cover topics including short- and long-term steps as well as key metrics — beyond customer turnover rates — that can help you quickly identify/reduce the risk of customers abandoning you for your competitors.
Another useful resource: A previous BusinessCast guest and leading entrepreneur, Thindata 1:1’s President, Chris Carder has a powerfully focused list, that works in tandem with Benjamin’s approach, to help ensure your customer retention is optimized.
If you are in a competitive industry, listen to BusinessCast #138 — Ensuring Client Retention and you’ll get some practical steps that will see your top line grow — even without acquiring new customers.