Choosing the Right Social Media Tools
Twitter? YouTube? LinkedIn? Are they right for you? Are they right for you now? If you’re like the vast majority of successful entrepreneurs, you’re still grappling with these questions. At the same time, you’re trying to determine when, how and if social media is worth the effort — given your day-to-day challenges and your short- and long-term business goals.
That’s why Robert and I are constantly speaking with leaders in social media. And, in BusinessCast episode #130, we posed the questions that are on the minds of every entrepreneur to one of Canada’s most recognized and respected social media gurus: Michael Seaton.
Michael succinctly answers critical questions, including:
- Which social media tools have the greatest return on investment?
- What are the biggest myths about social media?
- What should entrepreneurs know (and do) before making any investment in social media?
Earlier this year, in BusinessCast #101, we also interviewed Charlene Li — co-author of what’s largely accepted as the shrewd business person’s handbook to successful social media planning and implementation, Forrester Research’s Groundswell.
Listen to these two BusinessCast episodes and you’ll be much better equipped to assess how best to use these technologies to enhance your business.