Comments on: Mobile Marketing For Entrepreneurs: Pick Up! Opportunity is Calling! http://www.businesscast.ca/2008/09/17/mobile-marketing-for-entrepreneurs-pick-up-opportunity-is-calling/ The podcast for entrepreneurs Sun, 16 May 2010 22:32:37 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: gfish http://www.businesscast.ca/2008/09/17/mobile-marketing-for-entrepreneurs-pick-up-opportunity-is-calling/comment-page-1/#comment-62 gfish Thu, 18 Sep 2008 03:34:15 +0000 http://businesscast.wordpress.com/?p=691#comment-62 There are a lot of Next Big Things that never are. TV on cell phones was supposed to be The Next Big Thing. It was huge in Japan where people commute 4 hours a day and when bored out of their minds, they use the time to catch up on their favorite shows and watch movies. Americans and many Europeans commute far less and prefer to have a big screen on which to watch their entertainment. The people touting Mobile TV didn't realize that or do their research, they just came on with a fad. Mobile marketing is what many consider pestering by phone. People like their privacy and they generally don't like someone messaging them in e-mail, on the phone. As a marketer by education and with real world experience in tech and media, I find that the best time to market to people is when they're looking for your products, not just randomly bugging them by every communication method possible all the time. The Next Big Thing is advertising smarter and being more targeted by using interactive media. It's not pestering people with barely relevant, generic ads on their cell phones. There are a lot of Next Big Things that never are. TV on cell phones was supposed to be The Next Big Thing. It was huge in Japan where people commute 4 hours a day and when bored out of their minds, they use the time to catch up on their favorite shows and watch movies. Americans and many Europeans commute far less and prefer to have a big screen on which to watch their entertainment. The people touting Mobile TV didn’t realize that or do their research, they just came on with a fad.

Mobile marketing is what many consider pestering by phone. People like their privacy and they generally don’t like someone messaging them in e-mail, on the phone. As a marketer by education and with real world experience in tech and media, I find that the best time to market to people is when they’re looking for your products, not just randomly bugging them by every communication method possible all the time.

The Next Big Thing is advertising smarter and being more targeted by using interactive media. It’s not pestering people with barely relevant, generic ads on their cell phones.

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